ABBIANCA
Redesigned brand identity to engage new audiences, building out a thought leadership studio
Release date
Jul 23, 2025
Location
London
Client
Abbianca Makoni
Category
Visual design
01. The Challenge
Abbianca needed a clear, intentional online presence that reflected its personal-brand positioning while remaining flexible as the business evolved. The challenge was to turn abstract ideas around brand, tone, and direction into a cohesive website that felt both polished and authentic — without overcomplicating the experience.
02. The Solution
I worked closely with the client to define the brand direction, messaging, and structure before moving into design. The website was built with a strong focus on clarity, content hierarchy, and user flow — translating the brand story into a clean, modern layout that feels easy to navigate and true to the client’s voice.
03. The Result
The final website delivers a strong, professional digital presence that clearly communicates Abbianca’s offering and direction. The client walked away with a scalable, easy-to-manage website that supports future growth, content updates, and brand evolution.